Lightspeed courier7/27/2023 Heath is an entrepreneur at heart, having founded an internet business at age 15 in Adelaide, Australia. ![]() NuORDER by Lightspeed is a B2B commerce platform that is revolutionizing buying and selling between brands and retailers. Heath Wells is Co-Founder of NuORDER and General Manager of Brand at Lightspeed, overseeing NuORDER by Lightspeed. When combined with a modern, efficient D2C engine, this becomes a powerful two-pronged strategy. For brands, pushing into these retail spaces enables them to potentially reach an audience that was otherwise unaware of their products. Consumers continue to enjoy having the opportunity for selection and choice, and so they gravitate towards multi-brand retailers. Now, with tides changed and consumers returning with regularity to physical, multi-brand retailers, we’ve seen that brands are reinvigorated around wholesale, and they are once again recognizing the value of that market. Many brands and wholesalers turned their attention to their owned channels - the direct-to-consumer (D2C) pipeline, which showed the greatest chance of success. ![]() But what does that mean for the wholesale market? How does this sudden shift affect brands and their strategy for the coming year?ĭuring the worst phases of COVID-19 globally, eCommerce and digital were dominant. Physical, in-person shopping has seemingly been rejuvenated over the past 18 months as pandemic restrictions in most parts of the world were loosened.
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